--- title: "JETOUR Truck Branding, Printed on the Tarpaulin | Sun Studio" description: "Elite Group’s two JETOUR trucks in Al Ain: the logo, tagline and web address printed onto all four grey tarpaulin sides in six hours, with a wallPen." url: https://www.sunstudio.ae/portfolio/elite-group-jetour-truck-branding-dubai/ type: project site: Sun Studio Dubai --- # JETOUR Truck Branding for Elite Group, Printed Directly on the Tarpaulin Elite Group Holding is the distributor of JETOUR cars in the UAE. Its two JETOUR trucks have grey tarpaulin sides, and the branding had to go onto all four: the JETOUR wordmark, Drive Your Future, the Elite Group logo and the web address. We printed all four sides straight onto the tarpaulin with a wallPen, the German-made printer we normally use on walls, in the service hall of the JETOUR showroom in Al Ain. The whole job took six hours. ![The grey tarpaulin side of a JETOUR truck printed with the JETOUR wordmark, Drive Your Future, the Elite Group Holding logo in black and white, and www.jetouruae.com](https://www.sunstudio.ae/cases/jetour-truck-tarpaulin-printed-elite-group.jpg) ## Project snapshot - **Client:** Elite Group Holding, distributor of JETOUR in the UAE - **Brand:** JETOUR - **Surface:** The grey-coated tarpaulin sides of the trucks - **Quantity:** Two trucks, left and right sides: four tarpaulin sides - **Time:** Six hours for the whole job - **Location:** JETOUR service hall, Al Ain showroom - **Printing service:** Wall printing, on a vehicle - **Machine:** wallPen E2, made in Germany - **Inks:** Black, and white for the Elite Group lettering - **Clear coat:** None - **Year:** 2026 ## The brief Truck branding usually goes onto a new tarpaulin printed on a roll-to-roll machine, or onto film applied over the old one. Neither suited these trucks. The tarpaulin was too thick to feed through a roll-to-roll printer, and it is coated in a specific grey that was part of the look. The branding had to be printed onto these tarpaulins, as they were, on the trucks. ![The blank grey tarpaulin side of the truck before printing, a wallPen on floor rails beside it and an operator holding a tablet](https://www.sunstudio.ae/cases/jetour-truck-blank-tarpaulin-before-printing.jpg) ## Our approach A tarpaulin on the side of a truck is a large vertical surface, which is exactly what a wall printer is built for. The wallPen stands on the floor on its own rails alongside the truck and prints in passes as it travels, up to 4 metres high and with no limit on length. The lettering went down in black, with white ink for the Elite Group words. The colours in a UV ink set are transparent, so anything lighter than the grey underneath has to be printed in white. ![The wallPen at the end of the tarpaulin after printing JETOUR and Drive Your Future, an operator beside it](https://www.sunstudio.ae/cases/jetour-truck-tarpaulin-wallpen-printing-in-progress.jpg) ## Production detail The wallPen measures the surface with a laser and compensates for unevenness, which matters on a tarpaulin: it is never as flat as a plastered wall. The UV ink cures as it is printed, so every pass is dry before the next one starts. Nothing was taken off the trucks, and nothing was applied over the tarpaulin, not even a clear coat. The ink sits on the grey coating itself, so there is no film edge to lift. ## The result Both trucks carry the JETOUR and Elite Group branding on the left and right sides of their own grey tarpaulins, four sides in all, with no new curtain made and no film applied over them. The rear doors were not part of our job. The video shows one of the finished sides. Your browser cannot play this video. [Download it instead](https://www.sunstudio.ae/video/jetour-truck-tarpaulin-printed-elite-group.mp4). **Service used** - [Wall Printing](https://www.sunstudio.ae/services/wall-printing-dubai/) **Read next** - [Truck Tarpaulin Printing in Dubai: Why We Used a Wall Printer](https://www.sunstudio.ae/insights/truck-tarpaulin-printing-dubai-wallpen/) - [Why We Chose wallPen for Wall Printing in the UAE](https://www.sunstudio.ae/insights/why-we-chose-wallpen-wall-printing-uae/) ## Related projects - [Body Abs Gym](https://www.sunstudio.ae/portfolio/body-abs-gym-wall-printing-abu-dhabi/) (Wall printing) - [PRO TECHnology GM office](https://www.sunstudio.ae/portfolio/pro-technology-direct-to-wall-printing-business-bay/) (Wall printing) - [Caffe Ferre](https://www.sunstudio.ae/portfolio/caffe-ferre-printed-glass-cafe-interior/) (Food & Beverage) **More work** - [All projects](https://www.sunstudio.ae/portfolio) --- *This is the Markdown rendering of a page on sunstudio.ae. The canonical version is the HTML at https://www.sunstudio.ae/portfolio/elite-group-jetour-truck-branding-dubai/.* **Sun Studio**: direct-to-surface UV printing. Al Quoz First, Dubai, United Arab Emirates. Phone and WhatsApp +971 4 346 7422 · info@sunstudio.ae · [https://www.sunstudio.ae/contact/](https://www.sunstudio.ae/contact/) A curated index of this site for agents: https://www.sunstudio.ae/llms.txt