Lululemon Logo Rugs, Printed in Brand Pink
Lululemon needed three rugs in its light pink, each 2.4 by 4 metres, carrying a yellow script and the red Lululemon logo.
Sun Studio printed each rug direct at our Al Quoz studio in Dubai: the pink from end to end and the logo in yellow and red, onto white cut-pile rugs that we supplied.
Project snapshot
- Client
- Lululemon
- Application
- Logo rugs for floor use or hanging decor
- Quantity
- 3 rugs
- Size
- 2.4 x 4 metres each
- Material
- White cut-pile rugs, supplied by Sun Studio
- Design
- Light pink across the whole rug; a yellow script with a fine red outline; the red Lululemon logo
- Method
- Direct UV printing, cured on the pile
- Machine
- IQDEMY EVO 2500, a belt flatbed 2.5 metres wide
- Printing service
- Rug and carpet printing
- Year
- 2026
One pale colour across 9.6 square metres of pile
A pile rug is not a flat surface. It is thousands of fibre ends, and ink lands on the tips first, so a solid colour has to reach into the pile to read as solid rather than dusted on.
Here each rug had to be one pale colour across 9.6 square metres: Lululemon’s light pink. Pale colours leave little room for error, because a light tint uses very little ink and an uneven pass shows as a stripe.
The whole rug in brand pink, the logo in register
We printed the pink across the full surface of each rug, not as a panel behind the logo, so the rug itself becomes the brand colour.
The logo was printed in register with the pink: the yellow script with its fine red outline, and the red Lululemon logo above it. A thin outline on pile is only a few fibres wide, so the rug stays flat and still on the bed for the whole print.
Printing soft pile on a belt flatbed
Soft pile is the opposite of the rigid boards a flatbed usually prints. Each rug was laid flat on our IQDEMY EVO 2500, a belt flatbed 2.5 metres wide with no machine limit on length. At 2.4 metres wide, a rug fits across the belt, and the belt carries its 4-metre length through the press.
The printhead runs above the pile without touching it, and the UV lamps on the carriage cure the ink as it passes. LED-UV curing is cold, so the fibres are not scorched or flattened by heat.
On a cut pile, shade changes with the direction the fibres lie, as it does on velvet. A printed pile rug looks a touch darker from one side, and that is the pile, not the print. The video below shows the carriage passing over one of the printed rugs.
Three rugs in Lululemon pink
Three rugs in Lululemon’s light pink from end to end, each 2.4 by 4 metres, with the yellow script and the red logo printed on the pile. We supplied the white rugs and printed them in our Dubai studio, with nothing tufted or woven to order, for floor use or hanging decor.
The same direct UV printing on rugs and carpets takes any colour, on light or dark rugs, from one rug to a full rollout.
Have a rug or carpet to brand?
Send the rug size, a close-up photo of the pile and your logo file. No rug yet? We can supply a plain one in your size. We print a sample first so you can approve the colour on the pile.
