Sun Studio Dubai Answers After-Hours Calls in Eight Languages with xAIa

We introduced the system in early 2026 to make it easier for customers to reach us when the studio team is unavailable. It is one of the ways we are improving the experience around our printing services, from the first enquiry through to discussing a project.

Printing enquiries do not always arrive during office hours

A customer might be planning branded perfume bottles in the evening, reviewing an interior design project after a site visit, or researching printing options outside their own working day.

Their first question may be straightforward: does Sun Studio offer the type of printing they need, and what should they prepare before discussing the job?

We wanted callers to have a useful conversation even when our team had finished for the day. Our AI receptionist now answers after-hours calls on +971 4 346 7422, giving customers another way to learn about the studio and our services.

Built around information from our own team

A receptionist needs to understand the business it represents.

We configured our xAIa AI receptionist using information supplied by the Sun Studio team. This gives it a business-specific knowledge base for answering common enquiries about the studio and the work we do.

Sun Studio specialises in direct printing on surfaces and objects, including glass, acrylic, wood, metal, bottles and walls. Our customers’ requirements vary, so making the first conversation relevant is important.

The receptionist provides an initial point of contact. Project-specific decisions, such as confirming a material’s suitability, reviewing artwork or agreeing production requirements, still need the appropriate review by our team.

Customers can also explore our printing services before discussing their project with us.

Eight languages for a diverse customer base

We work with customers from different nationalities and language backgrounds. Being able to ask a question in a familiar language can make that first conversation more comfortable, particularly when someone is explaining an unfamiliar printing requirement.

Our AI receptionist supports eight languages, helping us accommodate more of the people who contact Sun Studio.

This is a practical part of customer service in Dubai. The aim is to make it easier for callers to explain what they need and understand the information available, including outside our normal working hours.

Why we implemented xAIa

xAIa’s voice AI solutions help businesses handle telephone conversations through AI agents, including customer enquiries and after-hours answering.

For Sun Studio, we implemented that capability on the landline our customers already use. There is no separate number to remember or new app to download to speak with the receptionist.

xAIa and Sun Studio are part of the PRO TECHnology group. This implementation brings the group’s AI expertise into a real customer-facing workflow at our printing studio.

Our use case is specific: make information about Sun Studio more accessible by answering customer calls after working hours and supporting conversations in multiple languages.

Improving the service around the print

Since starting in Dubai in 2011, Sun Studio has continued to develop how we print and how we work with customers.

That development includes the experience before a job reaches production. A customer’s first call is part of the service, just as understanding their material, reviewing their artwork and discussing the intended finish are.

Introducing an AI receptionist reflects our approach to adopting technology where it has a practical role. In this case, it gives customers a way to speak with Sun Studio outside the hours when our team is available.

Common questions

Get in touch with Sun Studio Dubai

Planning a printing project? Call +971 4 346 7422 or visit our contact page.

If you call after working hours, our multilingual AI receptionist is available to answer common questions and help you learn more about Sun Studio.