Aluminium Can Printing for a Beautyworld Exhibition Stand

PRO TECHnology needed a giveaway for its stand at Beautyworld, at the Dubai World Trade Centre — something a visitor would take home rather than drop in a bin on the way out.

The answer was an all-over-spray aluminium can, printed full wrap, and filled with body spray by a perfume manufacturer the group works closely with. PRO TECHnology is our own parent group, so this one is a home job.

Project facts

Client

PRO TECHnology (Sun Studio’s parent group)

Location

Dubai World Trade Centre

Material

Aluminium cans

Printing service

Cylindrical & 360° printing

Application

Exhibition giveaway, Beautyworld

Quantity

1,000 cans

Lead time

Two days

Production

Full wrap direct printing, several artworks in one run

The requirement

Exhibition giveaways run on exhibition timelines. A thousand cans, several different artworks, and a stand date that does not move.

What we did

The cans were printed direct, full wrap, with the artwork going straight onto the aluminium rather than onto a label or a sleeve.

Several artworks ran through the same production without a separate setup for each, which is what made a range of designs affordable at this quantity.

Technical considerations

Print houses in the UAE quote this kind of work through traditional decorating methods, which means screen or plate setup for every design, a minimum order quantity that makes a range of artworks expensive, and a lead time counted in weeks rather than days.

The outcome

1,000 cans delivered in two days, with no MOQ and no setup charges — the two things that normally decide whether a run like this is worth doing at all.